Cookie Policy

Effective Date: October 15, 2026

This Cookie Policy is provided by Datalift, LLC, a New Jersey Limited Liability Company, doing business as Admiral ("Admiral," "we," "us," or "our").

This Cookie Policy supplements the information in our Privacy Policy and explains how we use cookies and related technologies to manage and provide Admiral websites, products, and services, collectively referred to as "Services."

Cookies are small text files stored on your computer. Pixels are small amounts of code on a webpage or in an email that provide a method for delivering content, like an image on a webpage.

Why do we use cookies?

Admiral uses cookies for the following purposes:

• To help you access and use the Services
• To understand how visitors use and interact with our Services
• To set your preferences
• To provide relevant, interest-based advertising
• To understand if you opened and engaged with an email
• To analyze and improve our Services

Who sets cookies on Admiral?

Cookies are sometimes placed by Admiral, known as first-party cookies, and sometimes third-party cookies are set by our service providers, such as analytics providers who provide analytics and interest-based advertising. When third-party cookies are set by service providers, they are providing a service or function to Admiral, as well as achieving the service provider's own purposes. Admiral cannot control how third-party cookies are used.

On the public marketing website, we measure how the site is used on every visit. Session recording and advertising are on for visitors in the United States unless you opt out. If you are somewhere else, or we cannot tell the country, they stay off until you accept them. A visit treated as the United States does not save that default. If a later visit is from somewhere else and you have not chosen, you will see the choice again. A choice you make applies on later visits until you change it. You can opt out or change this at any time under Cookie Preferences in the footer. These settings apply to the marketing site only; they do not control the Admiral web application (see Admiral web application). Set the choice on each browser and device. Opting out stops session recording and stops advertising tags on the marketing site. Site measurement continues. Cookies already placed by other companies may remain until you clear them in your browser.

When you submit a waitlist or contact form, we keep the campaign information from the link you followed, such as UTM parameters or an ad click identifier, with your inquiry. We may report a resulting sign-up or inquiry to the advertising platform that served the ad. That does not depend on the optional cookies above. See section 5 of our Privacy Policy.

We measure pages viewed, how long a visit lasts, the site that referred you, and an approximate location (country, region, and city) derived from your IP address. We use the IP address to derive that location and do not keep the address. A cookie recognizes the same browser on a later visit. This measurement runs on every visit. See section 5 of our Privacy Policy.

Admiral web application (app.admiral.io)

This Cookie Policy describes tracking on our public marketing website (for example, admiral.io and its documentation pages). It works differently from our authenticated Admiral web application at app.admiral.io, which you access after creating an account.

When you use the web application, we collect usage data to operate, secure, and improve the product — for example, which features you use, errors you encounter, and performance of the service. We may use analytics tools such as PostHog in the web application, including session replay and event tracking tied to your account, to understand product behavior and fix issues. This is product analytics for a service you signed up to use, not anonymous marketing measurement on our public website.

The cookie preferences banner and footer link on the marketing website do not apply to the web application. Advertising cookies described elsewhere in this policy are used on the marketing site and follow the choice described above. The web application does not use those advertising tags.

When you register for an account, you accept our Terms of Service and Privacy Policy, which describe how we process personal data when you use the web application. Where applicable law requires consent for specific web application analytics (such as session replay), we obtain it as part of signup or in your account settings. Otherwise, web application usage analytics are processed to perform our contract with you and to pursue our legitimate interest in improving the product, as described in our Privacy Policy.

To exercise privacy rights related to your account or to ask questions about web application analytics, contact privacy@admiral.io.

How do I manage my cookies?

On the marketing website, Admiral provides a cookie preferences tool accessible from the footer of each webpage. You can accept or reject session recording and advertising. Site measurement is on for every visit. In the United States, session recording and advertising start on and stay on until you reject them. Elsewhere, or when we cannot tell the country, they stay off until you accept them. Disabling some cookies may cause certain features of the Services to not function properly.

Most web browsers also allow you to delete cookies already placed, which may delete the settings and preferences controlled by those cookies, including advertising preferences. You can find instructions to remove any cookies that have been created in the cookie folder of your browser at All About Cookies.

Global Privacy Control

"Global Privacy Control" (GPC) is a privacy preference you can set in your web browser to notify websites that you do not want your Personal Data shared with or sold to independent third-parties without your consent. On the marketing website, Admiral honors GPC wherever you are, including in the United States. If your browser sends it, we treat it as an opt-out of session recording and advertising. Site measurement continues. An acceptance you made before turning GPC on stops applying. If you accept optional cookies while GPC is on, we follow that choice. At this time, we do not respond to web browser "Do Not Track" signals.

Self-Regulatory Programs

Service providers may participate in self-regulatory programs that provide ways to opt out of analytics and interest-based advertising, which you can access at:

• United States: NAI and DAA
• Canada: Digital Advertising Alliance of Canada
• Europe: European Digital Advertising Alliance

Web Beacons

Most email clients have settings which allow you to prevent the automatic downloading of images, which will disable web beacons in the email messages you read.

What types of cookies do we use?

Admiral utilizes four categories of cookies: strictly necessary cookies, functional cookies, performance and analytics cookies, as well as targeting and advertising cookies.

Strictly Necessary Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies as they are essential for the service to work.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings. They may be set by us or by third-party providers whose services we have added to our pages.

Performance and Analytics Cookies

On the marketing website, an analytics cookie is set on every visit so we can recognize a browser across visits and understand how visitors use our public pages, including an approximate location derived from the IP address. Session recording follows the choice described above. Usage analytics in the authenticated Admiral web application are described in Admiral web application and in our Privacy Policy.

Targeting and Advertising Cookies

Marketing cookies are used to track visitors across websites to display relevant advertisements. These cookies may be set through our site by our advertising partners. In the United States we use them unless you opt out. Elsewhere, or when we cannot tell the country, we use them only after you accept them.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the service and deliver advertisements on and through the service. The following table provides an overview of the third-party services we use:

Note: Some subprocessors, such as our cloud hosting provider and Stripe (payment processing), do not set cookies on our website but may process data as described in our Subprocessors list and Data Processing Addendum.

Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your ability to use certain features of our website.

You can opt-out of certain cookies by:

• Adjusting your browser settings to refuse cookies
• Using browser extensions that block cookies
• Visiting the opt-out pages of third-party providers
• Using our cookie preferences tool accessible from the footer of each webpage

For more information about cookies and how to manage them, please visit All About Cookies.

Updates to This Policy

We may update this Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Effective date". You are advised to review this Cookie Policy periodically for any changes.

Contact Us

If you have questions about our use of cookies, please contact us at:

Datalift, LLC
155 Willowbrook Blvd, Ste 110 #3332
Wayne, NJ 07470
Email: privacy@admiral.io